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About TLC Property Management Our Team Developments Properties
Ronald P. Brafford
Ronald P. Brafford
Business Experience:
Tallahassee Land Company, Inc. .......................................... 1998-Present

Commercial Realtor

 
  Specialize in the marketing and sales of Commercial, Development and Investment property.
 
Tallahassee Memorial HealthCare ........................................ 1988-2004

Senior Vice President, Marketing and Planning

 
  Responsible for all marketing, public relations, advertising, physician liaison, physician recruitment and oversight of the Centers of Excellence for TMH. Implemented community surveys in 1989 and every two years thereafter. Instrumental in the development and implementation of the Heart Institute in the fall of 1988, the Diabetes Center in the fall of 1990, the NeuroScience Center in 1991, Memory Disorder Clinic in the summer of 1997 and the Parkinson’s Center in 1999. Managed a successful campaign for branding and name change for TMRMC to TMH in 1998. In charge of Building and marketing of the Premier Fitness and Health Center in 2000. Headed up marketing for the new Bixler Emergency Center in 2003.
 

Ronald P. Brafford
 
Ronald P. Brafford, Realtor
(850) 385-6363
rbrafford@comcast.net

Tallahassee Memorial Regional Medical Center ........................................................... 1981-1987
Vice President, Public Relations  
  Responsible for all public relations and advertising for the Medical Center which included a new heart cath lab, the professional office building and parking deck, the first heart transplant on September 5, 1985, opening of the new Psychiatric Center in 1986. Instrumental in the development and implementation of the Golden Gala fundraiser for the TMH Foundation with physicians and community leaders in 1983. Instrumental in the development and implementation of the Women’s Pavilion in the spring of 1987. Implemented the physician referral and health information line, MD Line.
 
Tallahassee Memorial Regional Medical Center ........................................................... 1979-1981
Director, Community and Employee Relations  
 

Responsible for activities within the community, such as health fairs and children’s health day; activities for TMRMC employees such as picnic for hospital week, annual employee awards banquet and the implementation of the Employee of the Month award. Thrust into the spotlight when handling one of the most horrific nights of media relations while handling the Ted Bundy visit to the Florida State University campus.
 

Tallahassee Memorial Regional Medical Center ........................................................... 1977-1979
Evening and Night Administrator  
 

Responsible for all on-call duties for the Medical Center.
 

Tallahassee Memorial Regional Medical Center ........................................................... 1976-1977
Recruiter, Personnel Department  
 

Responsible for interviewing potential employees and hiring the best qualified of which there are still many qualified and productive employees working at TMH today.
 

Education:
University of Florida  
  B.S. in Public Relations ........................................................................................ 1974
 
Personal Background:
Born October 12, 1951; reared in Perry, Florida. Attended Public schools, graduating from Taylor County High School in 1970. Two daughters.
 
Professional Affiliations:
Board of Directors, Shared Services Health Care, Inc.
Member, The Alliance for Healthcare Strategy and Marketing
Past Chairman, Florida Hospital Association, Society for Public Relations and Marketing
Past Chair, Florida Public Relations Association, Capitol Chapter
Past Member, Professional Services Committee Shared Services Health Care, Inc.
Past President, TMH Federal Credit Union
 
Awards:
1994, Jack Bondurant Award - outstanding career achievement in strategic planning, public relations involvement in government relations and for advancing the profession of public relations.
 
1983, Prominent Public Relations Professional - awarded by H. Whitney McMillan Co. For his demonstrated expertise in community relations, effective internal and external publication and professional association leadership.
 
Civic Interests:
Advisory Board Member, Capital City Bank
Chair, Leon County Schools Foundation
Board Member, Shared Services Healthcare, Inc.
Board Member, American Heart Association
Board Member, Tallahassee Sports Council
Board Member, Tallahassee Urban League
Committee Member, Challenger Learning Center
Task Force Member, FSU Medical School Task Force on Rural Health
Past Chair, Ronald McDonald House Charities of Tallahassee
Past Board Member, GTO
Past President, Tallahassee Sports and Hospitality
Past Chair, Tallahassee Golf Charities
Past Board Member, Goodwill Industries, Big Bend
Past Advisory Board Member, Junior League of Tallahassee
info@tlhland.com